Content - Indian Broadcasting World

Paramount Global, Nielsen ink multi-year deal

Paramount Global and Nielsen have entered into a multi-year measurement and analytics deal, reinforcing their long-standing partnership in audience data and media insights. The agreement, effective immediately, will cover Paramount’s national and local broadcasts, cable networks, and streaming platforms, including Paramount+ and Pluto TV. As ...

‘Dance IKON 2 – Wild Fire’ set to premiere on Aha on Feb 14

After the phenomenal success of its debut season, ‘Dance IKON’ is returning with a fiery new installment, ‘Dance IKON 2 – Wild Fire’, set to premiere on February 14, 2025, at 7pm exclusively on the aha OTT platform. Promising to take dance battles to an entirely new level, the second season is expected to deliver grander performances, intense ri...

Watcho Storytellers Conclave hosted in Hyderabad

After a successful debut in Kolkata, Dish TV’s OTT platform Watcho has brought its flagship initiative the Watcho Storytellers Conclave to Hyderabad, furthering its mission to revolutionize content creation. The conclave, designed to empower filmmakers, storytellers, and content creators, serves as a platform for collaboration, innovation, and c...

Delhi roadshow for trailer-making contest hosted

The Trailer Making Competition Delhi Roadshow took center stage at Gurutegh Bahadur 4th Centenary Engineering College last week, marking a crucial stop in the lead-up to the nationwide Trailer Making Competition grand finale. Organized by the Federation of Indian Chambers of Commerce & Industry (FICCI) and Reskilll, with the Ministry of I...

Seamless brand integration drives high recall, consumer engagement: Study

In today’s saturated digital landscape, traditional advertising alone is no longer enough to capture audience attention. Brands must strategically integrate their content into relevant channels to create meaningful connections, ensuring higher visibility, engagement, and long-term recall. A recent study by

Simbu launches own production house

Tamil cinema star Silambarasan TR, popularly known as Simbu, has stepped into film production, marking a significant milestone in his career. On his birthday, the actor officially launched his own production house and announced that his 50th film will be produced under his newly formed banner, IANS reported from Chennai. Simbu, who has been a...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!