Content - Indian Broadcasting World

Amazon Ads India head outlines 2026’s 5 brand-consumer connect trends

A new analysis from Amazon Ads India outlines five major advertising trends that are expected to reshape how brands connect with Indian consumers in 2026. The trends underscore a pivot toward AI-driven efficiency, personalised engagement and stronger customer trust, signalling a shift from traditional broadcast messa...

YouTube to launch cheaper TV bundles in US

YouTube is set to introduce a range of budget-friendly television packages in the United States, offering smaller and more targeted channel bundles aimed at viewers seeking affordable alternatives to traditional cable subscriptions. According to a Bloomberg report, the platform is preparing to roll out so-called “skinny bundles”, including a ...

Prime Video’s top global non-English list features 3 Indian series

Prime Video’s Indian originals --- ‘The Family Man’, ‘Panchayat’ and ‘Paatal Lok’ --- have emerged among the streamer’s most-watched non-English titles globally, underlining the growing international appeal of Indian storytelling.

The announcement was made at the pl...

Esports Nations Cup 2026 to debut in Riyadh; first eight games announced

The Esports World Cup Foundation has unveiled the first eight competitive titles for the inaugural Esports Nations Cup 2026, a global nation-based esports tournament scheduled to take place in Riyadh from November 2 to 29, 2026. The event will introduce a str...

Saurav Maheshwari joins NDTV as regional CTV Revenue Head

NDTV has appointed Saurav Maheshwari as Revenue Head – Connected TV (CTV) Sales for North and East India, reinforcing its strategic focus on the fast-growing connected TV advertising segment and expanding its digital monetisation capabilities.

The development was shared by Maheshwari...

ESPN takes over MLB.tv, expands teams’ in-market streaming

ESPN has officially taken control of Major League Baseball’s out-of-market streaming service, MLB.tv, marking a significant step in the league’s revised media rights strategy and strengthening the broadcaster’s position in the evolving sports streaming ecosystem.

According to a Reute...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!