BIG FM has unveiled ‘BIG Wander Womaniya’, a nationwide initiative that puts the spotlight on Indian women who are embracing solo travel and exploring the world on their own terms. Built around the thought, “Kabhi kabhi ek safar hi humein humse milata hai,” the month-long campaign brings together stories of courage, self-discovery and personal freedom through travel.

According to a BIG FM press release, the initiative has been conceptualised as an editorial storytelling movement, leveraging the network’s wide presence across 23 states and 19 languages. Through this, the campaign aims to highlight how solo travel is increasingly becoming a powerful medium for women to not just discover new destinations, but also reconnect with their own aspirations and identity.

At the heart of the campaign are BIG FM’s female RJs across multiple cities, including RJ Rani, Prajakta, Namrata, RJ Juhie, RJ Akriti, RJ Rashi, RJ Pinky, RJ Nilanshi, RJ Megha, RJ Naini, RJ Grace and RJ Akshita. Through city-specific conversations, personal anecdotes and listener interactions, they have helped shape a narrative that reflects both regional diversity and a shared sense of independence and self-expression.

The campaign also features more than 15 solo travellers such as Prachi Garg, Roshni Sharma, Swati Singh Navya, Baljeet Kaur, Priyanka Chandola, Tanya (Tanyaversion), Barsha Mukherjee, Alfu, Kanchan Urusandi, Flexia Dsouza, Ipsa Shah, Aditi Shukla and Shweta. Their journeys span a wide spectrum—from cross-country biking expeditions and long-distance solo trips to digital storytelling and first-time independent travel experiences—capturing the evolving spirit of women travellers in India.

Speaking about the initiative, Ashit Kukian, CEO of BIG FM, said that storytelling has the power to inspire action and that the campaign aims to bring forward voices that reflect courage, curiosity and the spirit of exploration. He noted that more women across India are stepping out to experience the world independently, marking a shift in mindset that deserves recognition and amplification.

On-air programming formed the backbone of the initiative, with over 100 RJ-led integrations across markets featuring interviews, storytelling segments and listener conversations around solo travel. The campaign was further amplified through digital platforms, generating over 40,000 organic interactions across Instagram, Facebook and YouTube under the hashtag #BIGWanderWomaniya. Travel influencers like Tanya (Tanyaversion) and Dr. Ipsa Shah also contributed to the digital storytelling, while listeners across the country shared their own aspirations through the prompt “Why I Want to Travel Solo.”

Through its blend of storytelling, community engagement and nationwide reach, ‘BIG Wander Womaniya’ captures a growing cultural shift—one where more women are choosing to travel independently, explore freely and define their journeys on their own terms.