ZEE5 takes 'Jallikattu' tradition global this Pongal

ZEE5 takes ‘Jallikattu’ tradition global this Pongal

ZEE5, India’s leading home-grown streaming platform, is all set to bring Tamil Nadu’s rich cultural heritage to the world with exclusive live streaming of the iconic Jallikattu events this Pongal season. Known for celebrating regional traditions, ZEE5 aims to showcase the bravery and cultural pride of Tamil Nadu through this exhilarating bull-ta...


Vi partners with Shemaroo to live stream Maha Kumbh Mela 2025

Vi partners with Shemaroo to live stream Maha Kumbh Mela 2025

Leading telecom operator Vi has joined hands with Shemaroo to bring the grandeur of the Maha Kumbh Mela 2025 to millions of screens. The partnership will enable Vi customers to live-stream the world’s largest spiritual gathering through the Vi Movies & TV platform, ensuring accessibility for those unable to attend in person. Held in Praya...


India TV launches 24x7 pop-up channel for Maha Kumbh 2025

India TV launches 24×7 pop-up channel for Maha Kumbh 2025

India TV, one of India’s leading Hindi news channels with a strong focus on Connected TV (CTV) audiences, has announced the launch of an exclusive 24x7 pop-up channel dedicated to the Maha Kumbh 2025. This channel, tailored for CTV users, aims to bring the grandeur of the world’s largest spiritual congregation directly into viewers’ homes. Th...


Tata Play Aradhana

Tata Play Aradhana brings Maha Kumbh 2025 live, ad-free

The grandeur and spirituality of ‘Maha Kumbh 2025’ are coming straight to your home as Tata Play Aradhana offers 24/7 live and ad-free coverage of this iconic event. Running from January 13 to February 26, this initiative allows viewers to immerse themselves in the world’s largest spiritual congregation without leaving their homes. Witness th...