Author: IBW Admin

Sponsored Snaps

Sponsored Snaps introduced in India

Snapchat has launched ‘Sponsored Snaps’ in India, a high-visibility ad format designed to help brands connect with users through immersive visual storytelling. This full-screen vertical video ad, delivered directly to Snapchatters’ Chat inbox, marks a significant evolution in the platform’s advertising ecosystem. AJIO has become the first brand ...

Vikas Purohit

Vikas Purohit appointed CEO of new business ventures at TOI

The Times of India (BCCL) has named Vikas Purohit as CEO - New Business Ventures, a strategic appointment aimed at driving new growth opportunities and expanding business horizons. In this role, Purohit will be responsible for identifying high-potential ventures, developing strategic roadmaps, and executing scalable, revenue-driven initiative...

Harshit Sahni

Harshit Sahni named Sr. Director WBD

Warner Bros. Discovery has appointed Harshit Sahni as Senior Director - Cluster Revenue Head for Factual & Lifestyle, Eurosport, and International Business - South Asia, marking a significant leadership transition within the company. With over two decades of expertise in media, advertising, and revenue strategy, Sahni is set to drive innovat...

Sony YAY

Sony YAY brings Holi mithai madness with toons

As the festival of colors approaches, the excitement for Holi’s masti, mithai, and madness is in full swing! While gulal fills the air and laughter echoes across streets, Holi celebrations are incomplete without delicious festive treats. But have you ever wondered which Holi mithai best represents your favorite Sony YAY! toon? ...