Esports

Esports to make debut at Khelo India Youth Games 2025

In a groundbreaking move for the Indian sporting ecosystem, Esports will make its debut at the upcoming Khelo India Youth Games (KIYG) 2025 as a demonstration sport. The decision marks a significant step towards recognizing Esports as a mainstream competitive discipline alongside traditional sports. The 2025 edition of KIYG, set to be held in...


Netflix Era

WWE enters ‘Netflix Era’ with new ad film

Netflix has unveiled a vibrant ad film to celebrate the unmatched passion of Indian WWE fans, marking the official beginning of WWE’s much-anticipated 'Netflix era.' The creative film, described as a tribute to WWE’s larger-than-life spectacle, showcases how ...


PM Modi

PM Modi to deliver keynote at News18 Rising Bharat Summit 2025

Prime Minister Narendra Modi will headline the News18 Rising Bharat Summit 2025 as the Chief Guest and keynote speaker, setting the stage for a landmark event focused on empowering India's youth. Scheduled for April 8 and 9 at Bharat Mandapam in New Delhi, the summit will explore how the country’s 420 million young minds can drive innovation and...


BrandPulse

BrandPulse decodes evolving consumer sustainability behaviours

In a world increasingly driven by environmental consciousness, sustainability has become more than just a trend—it’s a personal statement. Consumers are voicing strong environmental values and seeking brands that align with their beliefs. However, a deeper look reveals a crucial tension: are these values genuinely influencing behavior, or merely...


Zee Business

Zee Business tops biz news segment

Zee Business has once again proven its dominance in the business news segment, setting new benchmarks with its latest performance. According to the data for Week 12 of 2025, the channel has achieved a staggering Average Time Spent Viewing (ATSV) of 39.7 minutes and captured an impressive 69.0% market share in the Hindi-speaking market (HSM 22...