Nielsen

Nielsen Audience Segments integrates with Amazon DSP

Nielsen has announced that its industry-leading Audience Segments from the Nielsen Marketing Cloud (NMC) are now accessible across the Amazon Ads marketplace, including the Amazon DSP and the Amazon Marketing Cloud. The collaboration gives advertisers deeper, data-driven capabilities to reach specific audiences, deliver ads across multiple fo...


Paramount ups the stakes with $108bn hostile WBD bid

Paramount ups the stakes with $108bn hostile WBD bid

Paramount Skydance's 11th-hour, hostile $108.4 billion bid for Warner Bros Discovery was rooted in what it considered a lack of responsiveness from Warner Bros to its ardent overtures late last week, a securities filing yesterday showed. According to a Reuters report, Paramount offered a blow-by-blow account of Paramount CEO David Ellison's c...


Zee Tamil brings back ‘Sa Re Ga Ma Pa Li’l Champs’ S5

Zee Tamil brings back ‘Sa Re Ga Ma Pa Li’l Champs’ S5

Zee Tamil is set to brighten up weekend entertainment with the launch of ‘Sa Re Ga Ma Pa Li’l Champs’ S5, premiering on December 6. After the success of ‘Sa Re Ga Ma Pa Seniors’ season five, the new season returns with a vibrant lineup of young talents from across Tamil Nadu, promising spirited perf...


Standing firm, TRAI rejects DoT views on satcom spectrum fee

Standing firm, TRAI rejects DoT views on satcom spectrum fee

Telecom regulator TRAI yesterday rejected the Department of Telecom (DoT)'s view, suggesting a 5 per cent annual spectrum fee to be charged from satcom (satellite communications) players instead of 4 per cent, and let go of a Rs 500 fee per connection in urban areas.

According to a P...