OTTplay,

OTTplay, Studio Jadu to bring AI-enabled animated series

OTT aggregation platform OTTplay has announced a strategic partnership with Studio Jadu to syndicate a new line-up of AI-enabled animated series, marking one of the first OTT syndication deals of its kind globally. The collaboration will bring Studio Jadu’s next-generation animated titles to OTTplay’s discovery-driven ecosystem, giving audien...


ROI of Trust

Truecaller unveils ‘ROI of Trust’ to redefine brands

Truecaller, the global leader in caller identification and spam blocking with over 450 million active users worldwide, has launched its latest innovation — ‘ROI of Trust’, a comprehensive Advertising Effectiveness Measurement Suite designed to help brands evaluate and quantify their advertising performance across attention, trust, and confidence...


Vamsi Murthy

Netflix India appoints Vamsi Murthy Sr. Director & Mktng Head

Netflix has announced the appointment of Vamsi Murthy as its new Senior Director and Head of Marketing for India, where he will oversee the streaming platform’s marketing strategy and drive brand growth in one of its key international markets. Murthy confirmed his new role in a LinkedIn post, expressing enthusiasm about joining the global ent...


WPP

WPP names Elav Horwitz as first CIO

WPP has announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a newly created role aimed at strengthening the company’s leadership in applied AI and delivering cutting-edge, technology-driven solutions for clients. In this new capacity, Elav will be responsible for bridging