DD, AIR News score high on consumer trust, authenticity

DD, AIR News score high on consumer trust, authenticity

That India trusts its good old public broadcaster has been corroborated again by a recent report of the Reuters Institute, which revealed the news network of Doordarshan and All India Radio enjoys highest trust, the public broadcaster said Wednesday. “India registered a small increase in news trust, improving its overall position among the 46...


Muted 5G bids expected as pvt. firms allowed to own spectrum

Govt. approves 5G spectrum auction; allows tech cos’ entry

The Indian government on Wednesday approved a proposal to conduct 5G spectrum auction by July-end, while stating that part of the bandwidth would be reserved for private captive networks to spur a new wave of innovations. Until now, according to Reuters, India's telecoms services have been run by specialist companies in a market dominated by ...


Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


Airtel Xstream reaches two million paid subscribers mark; to double down on regional content strategy

Airtel Xstream to target 20mn paid subs; up regional content game

Telecom operator Bharti Airtel has said its video streaming service, Airtel Xstream, has achieved a two million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.
“We are the fas...


Instagram to nudge teens away from harmful content

Instagram to nudge teens away from harmful content

Meta-owned photo-sharing platform Instagram said that teenage users on the platform will start to see nudges that will encourage them to switch to a different topic if they are repeatedly looking at the same type of content on Explore. This nudge is designed to encourage teens to discover something new and excludes certain topics that may be ...


Zee Marathi launches new show

Zee Marathi launches new show

India’s leading Marathi GEC, Zee Marathi, is set to entice its audience with a new mythological show, ‘Satyavan Savitri’, which offers a visual treat to the audiences with its spectacular 3d visual effects (VFX) that add grandeur and take viewers into different...