Tata Sierra, Rapido, Cadbury top Ormax cricket ad effectiveness study 
BARC India halts TV ratings pending licence renewal 
CCI clears Birla-led consortium’s Rs 16,660cr IPL champ RCB buyout 
Prasoon Joshi to head panel on measures to strengthen film sector 
On ‘IBD’ S5, Shilpa Shirodkar recalls first meeting with Big B 
Raghav Juyal’s ‘Bhai Tera Star Hai’ teaser out 
Netflix launches talent nurturing initiative for NxtGen India writers 
Indian Govt. to summon Meta over Insta CSAM ads allegations 
Diljit Dosanjh’s long-delayed ‘Punjab ’95’ streams on Z5 as ‘Satluj’ 
Warner Bros. Discovery showcased an impressive array of advertising solutions, including cross-company precision-driven branding opportunities, and content slate at its annual Upfront event in New York.
Author: IBW Admin
Hansal Mehta announces ‘Scam’ series on Subrata Roy
Renowned filmmaker Hansal Mehta has unveiled plans for the third installment of his highly successful 'Scam' series, titled 'Scam 2010 - The Subrata Roy Saga'.
The upcoming series will delve into the life and controversies surrounding businessman Subrata Roy.
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TV9 Bharatvarsh maintains leadership position as India’s No.1 Hindi News channel
In the midst of a fervent election phase gripping the nation, TV9 Bharatvarsh, the flagship Hindi news channel of TV9 Network, continues to solidify its position as the preferred choice among viewers. According to the latest BARC viewership data for ...
Havas India names Uday Mohan, Venkatasubramanian as COOs
Havas Media Network India, a leading media division of Havas India, has announced the promotion of two seasoned leaders, Uday Mohan and R. Venkatasubramanian, to the roles of Chief Operating Officers.
Netflix renews ‘3 Body Problem’ for additional episodes
Netflix has given the green light for additional episodes of the sci-fi series ‘3 Body Problem’ to wrap up the story, announced creators David Benioff, D.B. Weiss, and Alexander Woo.
Based on Liu Cixin'...
Netflix ventures into Ad-Tech
Netflix is set to revolutionize the advertising landscape with its in-house ad technology platform, scheduled for launch by the end of 2025. This move aims to provide advertisers with innovative ways to purchase ad space, measure campaign effectiveness, and understand viewer behavior on the streaming platform. The decision comes amidst the e...