Bharat Pavilion inaugurated at Cannes

Bharat Pavilion inaugurated at Cannes

India took centre stage at the Cannes Film Market on Tuesday with the grand opening of the Bharat Pavilion, just a week after hosting the World Audio Visual and Entertainment Summit (WAVES) in Mumbai.

The pavilion, set up by the Nati...


Premium OTT content down 12% in ‘24; cost pressures to intensify: report

Premium OTT content down 12% in ‘24; cost pressures to intensify: report

In a significant shift for India’s digital entertainment landscape, premium OTT content fell by 12 per cent in 2024 as streaming platforms slashed budgets for expensive productions in their ongoing pursuit of profitability. This trend, according to the latest EY-FICCI report, signals a strategic shift in the content strategies of ma...