Asianet News Media & Entertainment Pvt. Ltd. has undergone a strategic rebranding, emerging as Asianxt Digital Technologies Pvt. Ltd., in a bold move to reinforce its commitment to a tech-driven, digital-first identity.
The media-tech entity announced this transformation as part of its broader strategy, aimed at expanding into new products and markets.
Highlighting the significance of this shift, the company emphasized its dedication to maintaining a pioneering stance in the dynamic media landscape and delivering innovative content to its diverse audience.
Asianxt Digital Technologies is set to leverage its existing platforms, notably the multilingual digital news and entertainment hub, Asianetnews.com, catering to audiences in eight languages.
The company, now Asianxt Digital Technologies, is the proprietor of the Asianet News Network, encompassing news brands such as Asianet News (Malayalam), Asianet Suvarna News (Kannada), and the Kannada Prabha daily. Its diverse portfolio also includes IndigoMusic.com.
In tandem with this comprehensive transformation, Asianxt Digital Technologies unveiled a new brand logo and identity.
The redesigned logo signifies the company’s renewed focus on pioneering the future of media-tech. This strategic move positions Asianxt Digital Technologies at the forefront of the evolving media landscape, poised to continue delivering cutting-edge content and services to its audience.
TV channels steady, DTH shrinks; telecom, b’band subs up Jan-Mar quarter
MIFF premieres animated series on India’s women trailblazers
Network18 reaches 250mn TV viewers, crosses 65bn social video views: Akash Ambani
MIFF panel agrees youngsters driving documentary renaissance
At APOS, JioStar’s Chatterjee says India most demanding live sports market
Kayhan Ent launches ‘Smart KidZ’ on ZEE5 Kidz
After TV series, Netflix snags rights for ‘Sesame Street’ movie
Community screening of FIFA WC in Kerala to be licence fee free
Animation film ‘Mahaprabhu Jagannath’ gets big on-ground launch 


