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Bharti Airtel ‘Airtel’, one of India’s leading telecommunications service providers, announced today that it will make FanCode content available to its subscribers.
Airtel Xstream now offers content from 19 OTT platforms, the most OTT platforms available to consumers from any provider across mobile and large-screen formats.
FanCode is the leading digital sports destination in India. It has collaborated with domestic and international sports leagues and associations in a variety of sports.
Carabao Cup, Copa Del Ray, EFL Championships, Women Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League, and Tamil Nadu Premier League and Legends League in Cricket are among the sporting events available on the streaming platform.
Adarsh Nair, CEO – of Airtel Digital, when speaking of the venture, said, “We are delighted to welcome FanCode to Airtel Xstream. It has always been our endeavor to offer quality content to our customers, and the addition of FanCode significantly augments the portfolio of our offerings.
Yannick Colaco, Co-Founder, FanCode said, “We are excited to be partnering with Airtel to bring FanCode on the Airtel Xstream platform. Airtel’s premium offering will help us further increase the reach of FanCode and give sports fans access to thousands of hours of LIVE sports that they love.”
Airtel is looking to achieve 20 million paid subscriptions for Airtel Xstream and looking to bring onboard marquee content partners from across the states to its roster of OTT content partners. Airtel has also brought on-board Social Swag, an influencer commerce platform backed by celebrities such as Akshay Kumar, Rana Daggubati, and Mahesh Bhupathi.
