Airtel enhances entertainment portfolio with FanCode content

Bharti Airtel ‘Airtel’, one of India’s leading telecommunications service providers, announced today that it will make FanCode content available to its subscribers.

Airtel Xstream now offers content from 19 OTT platforms, the most OTT platforms available to consumers from any provider across mobile and large-screen formats.

FanCode is the leading digital sports destination in India. It has collaborated with domestic and international sports leagues and associations in a variety of sports.

Carabao Cup, Copa Del Ray, EFL Championships, Women Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League, and Tamil Nadu Premier League and Legends League in Cricket are among the sporting events available on the streaming platform.

Adarsh Nair, CEO – of Airtel Digital, when speaking of the venture, said, “We are delighted to welcome FanCode to Airtel Xstream. It has always been our endeavor to offer quality content to our customers, and the addition of FanCode significantly augments the portfolio of our offerings.

Yannick Colaco, Co-Founder, FanCode said, “We are excited to be partnering with Airtel to bring FanCode on the Airtel Xstream platform. Airtel’s premium offering will help us further increase the reach of FanCode and give sports fans access to thousands of hours of LIVE sports that they love.”

Airtel is looking to achieve 20 million paid subscriptions for Airtel Xstream and looking to bring onboard marquee content partners from across the states to its roster of OTT content partners. Airtel has also brought on-board Social Swag, an influencer commerce platform backed by celebrities such as Akshay Kumar, Rana Daggubati, and Mahesh Bhupathi.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Airtel enhances entertainment portfolio with FanCode content

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