Bharti Airtel has announced a strategic partnership with Apple, granting its Wi-Fi and Postpaid customers exclusive access to Apple TV+ and Apple Music, further solidifying its position as a leader in India’s digital entertainment space. 

According to Airtel, this collaboration is designed to enhance Airtel’s premium service offerings, bringing world-class video and music content directly to millions of subscribers.

Starting immediately, Airtel Home Wi-Fi customers on plans beginning at Rs.999 can enjoy Apple TV+ at no additional cost, enabling them to stream award-winning shows and films on multiple devices, both at home and on the go. Meanwhile, Postpaid users on plans starting at ₹999 will receive Apple TV+ access along with six months of Apple Music for free, offering an extensive catalog of Indian and global music.

The partnership allows Airtel customers to stream globally acclaimed Apple TV+ originals such as ‘Ted Lasso,’ ‘The Morning Show,’ ‘Severance,’ ‘Slow Horses,’ and ‘Silo’, along with blockbuster films like ‘Wolfs’ and ‘The Gorge.’ Additionally, Apple Music subscribers will enjoy curated playlists, artist interviews, Apple Music Radio, time-synced lyrics, lossless audio, and immersive Spatial Audio, covering a variety of genres in English, Hindi, and other regional languages.

The new benefits are integrated into Airtel’s premium Wi-Fi and Postpaid plans:

• Wi-Fi Plans (Starting ₹999): Speeds up to 1 Gbps, bundled OTTs like Netflix, Amazon Prime, ZEE5, Jio Hotstar, and now Apple TV+, along with 350+ TV channels on higher-tier plans.
• Postpaid Plans (Starting ₹999): Up to 320 GB data, add-on SIM options, and OTT perks, including Apple TV+, Apple Music, Amazon Prime, Netflix, and more.

Siddharth Sharma, Chief Marketing Officer and CEO – Connected Homes at Bharti Airtel, emphasized the impact of the partnership, stating, “This collaboration offers an extraordinary opportunity for millions of our Home Wi-Fi and Postpaid customers, giving them access to Apple’s premium content catalog. We are confident that this partnership will redefine the content consumption landscape, setting a new standard for entertainment experiences.”

Shalini Poddar, Director – Content and Services at Apple India, highlighted Apple’s commitment to expanding its audience reach, adding, “We’re excited to partner with Airtel to bring our best-in-class music service and premium TV series and films to millions of users, redefining possibilities for audiences across India.”

With this strategic alliance, Airtel continues to push boundaries in India’s entertainment market, offering its users a seamless ecosystem that combines high-speed internet, expansive OTT libraries, and now, Apple’s premium content. By merging Apple TV+ and Apple Music with its already diverse OTT partnerships, Airtel reaffirms its commitment to delivering a holistic digital lifestyle experience.