ACT Fibernet has elevated Aditya Singh to the role of Chief Customer Experience Officer (CCE Officer), effective January 1, marking a key leadership move as the company sharpens its focus on customer-centric growth. Singh was previously serving as Senior Vice President – Customer Experience and Loyalty.

According to a UNI report, the elevation also places Singh on the company’s Executive Committee (Excom), where he will lead large-scale customer experience transformation initiatives spanning customer service, customer retention (CCNR), and service delivery operations. The appointment reflects ACT Fibernet’s intent to institutionalise customer experience at the highest strategic level.

In his expanded role, Singh is expected to steer initiatives aimed at strengthening network resilience, enhancing field service operations, improving customer care responsiveness, and building long-term loyalty programmes. The company said the leadership change aligns with its broader strategy to deliver consistent, seamless and superior broadband service experiences across its national footprint.

Speaking on his appointment, Singh said he was honoured to assume greater responsibility at a time when ACT Fibernet is working to redefine connectivity and customer service benchmarks in India’s competitive broadband market. He emphasised that the focus will remain on simplifying customer touchpoints and strengthening subscriber loyalty through improved experience delivery.

Corporate sources indicated that the transformation agenda under Singh’s leadership will prioritise technology-driven service optimisation and operational excellence across customer-facing verticals. As broadband consumption patterns evolve and competition intensifies, ACT Fibernet’s move signals a sharper emphasis on experience-led differentiation in the wired internet services segment.

With customer retention and service quality emerging as critical metrics in the digital connectivity space, Singh’s elevation marks a significant step in ACT Fibernet’s effort to embed customer experience at the core of its growth strategy.