Used-car platform Spinny has expanded its popular ‘God Promise’ campaign featuring cricket legend Sachin Tendulkar to Tamil Nadu, reinforcing its focus on one of India’s fastest-growing markets for organised used-car transactions.

According to a company statement, the campaign has been specially adapted for Tamil Nadu audiences and will run across television, transit media and outdoor advertising. As part of the localisation effort, Spinny has also introduced a Tamil-language version of the campaign supported by an original soundtrack composed by singer-composer Amrit Ramnath.

The campaign draws inspiration from the commonly used phrase ‘God Promise’, an expression often associated with sincerity, honesty and assurance. Spinny has positioned the phrase as a reflection of its commitment to transparency, reliability and trust in the used-car buying and selling process. Sachin Tendulkar continues to be the face of the campaign, representing values that align closely with the brand’s positioning.

Speaking about the initiative, Tendulkar said the campaign resonates with people because it is rooted in honesty and trust. He noted that cars often carry personal memories and milestones, making confidence and reliability important factors for consumers when making purchasing decisions.

Spinny Founder and CEO Niraj Singh said the campaign reflects the values that have shaped the company’s approach to customer experience. He highlighted that Tamil Nadu remains a key market for Spinny and said the company is focused on making the process of selling cars simpler and more transparent through its seller-focused offering, SellRight by Spinny.

At the centre of the campaign is SellRight by Spinny, which aims to streamline the car-selling experience by offering fair price discovery, instant payments, free RC transfer support and end-to-end assistance. The company says the proposition is designed to reduce friction and improve transparency for sellers.

On the vehicle-buying side, Spinny continues to emphasise quality assurance through its Integrated Restoration Centres (IRCs). These facilities, supported by specialised refurbishment teams, carry out detailed inspections and restoration processes before vehicles are listed for sale. According to the company, every car undergoes rigorous quality checks and structured refurbishment to ensure consistency and reliability.

Spinny currently operates two Integrated Restoration Centres with the capacity to refurbish more than 1,200 vehicles every month. The centres form a key part of the company’s strategy to maintain quality standards across its operations.

The company has also expanded its footprint across Tamil Nadu through a combination of Spinny Parks, customer hubs and doorstep-first services. In addition to Chennai and Coimbatore, Spinny serves customers in cities such as Salem, Madurai, Tiruchirappalli, Vellore, Erode, Tirupur and Hosur. Coimbatore has emerged as a particularly strong market for the platform, with more than 200 vehicle deliveries taking place every month.

Over the past few years, Spinny has built a customer base of more than two lakh users. The company said nearly 54 per cent of its purchases are now completed online, reflecting growing consumer confidence in digital and organised used-car transactions. Through initiatives such as certified vehicle inspections, transparent pricing and customer-focused services, Spinny continues to strengthen its position in India’s evolving pre-owned car market.