GTPL Hathway Limited (GTPL), a leading digital cable TV and broadband service provider, today announced the launch of GIVA – ‘GTPL Interactive Virtual Assistant’ using the WhatsApp platform for its current as well as potential customers.

GTPL is the first MSO  in the industry to come up with an interactive WhatsApp-based virtual assistant. GIVA will serve the diverse and growing GTPL customers in cable TV, broadband and enterprise segments.

GIVA is designed to facilitate existing GTPL customers who can check their account status and renew their subscription plans. GIVA allows customers the flexibility to raise queries, requests as well as to register complaints 24X7. Additionally, GIVA’s self-help section assists customers to resolve minor issues on their own, a company statement stated.

Potential customers across cable TV, broadband and enterprise segments can now raise a new connection request through GIVA, which also provides easy access to various subscription packs for cable TV services as well as plans and offers for broadband services rendered by GTPL.

Commenting on the launch of GIVA, Anirudhsinh Jadeja, Managing Director, GTPL Hathway, said, “GTPL Hathway is proud to strengthen its value proposition with the launch of GIVA. Our industry-first initiative goes hand in hand with the philosophy of investing in technology for enhancing the customer experience for the expanding cable TV, broadband and enterprise customer base. We are confident that GIVA will provide a satisfying customer interface for both the existing and prospective customers.”

GTPL Hathway Limited is one of India’s leading digital MSO, second largest MSO in India and No. 1 cable TV provider in the State of Gujarat. As on March 31, 2021, it had approximately eight million+ active cable TV subscribers and 6,35,000 broadband subscribers with a home pass of about 3.87 million.