Amazon MX Player’s entrepreneurial reality series ‘Bharat Ke Super Founders’ has crossed its Rs.100 crore investment commitment early in the season, marking a significant milestone for the startup-focused show. Positioned as a platform where innovation meets real capital, the series continues to feature emerging entrepreneurs pitching business ideas while new episodes unfold.

According to a Amazon MX Player, the show is designed to reflect the realities of building a business in Bharat by bringing promising entrepreneurs into a pitch environment that goes beyond presentations to examine vision, scalability, market relevance and long-term value creation. The format mirrors real-world fundraising decisions, creating a space where founders secure both funding and mentorship.

The series has generated strong viewership momentum and notable capital movement across a diverse range of startups. Among the biggest highlights so far is a Rs.20.25 crore investment secured by ReGrip, marking the highest funding in the season. Other standout pitches include ZozoConnect, an NFC-based smart networking solution presented by 11-year-old Athvik Amith Kumar, which received an Rs.11 lakh grant along with mentorship support.

The show has also spotlighted grassroots entrepreneurial journeys such as MH19 Chips Vala, founded by brothers Durgesh and Sai Shimpi from Jalgaon, which emerged as one of the season’s most impactful stories. Meanwhile, space-tech startup Cosmoserve, founded by former ISRO scientist Dr Chiranjeevi, secured Rs.5.5 crore in funding. Go Swasthya received Rs.2 crore from Nitish Mittersain, while Organiko drew support from multiple investors backing the brand’s vision.

Commenting on the milestone, Amogh Dusad, Director and Head of Content at Amazon MX Player, said the show reflects the platform’s belief that powerful stories emerge when ambition meets opportunity. He noted that the series highlights entrepreneurial talent from beyond metropolitan cities and has reached a wide audience due to its free streaming model.

Mentor and host Suniel Shetty emphasised that the show is built on decisive action, real funding and committed mentorship, adding that founders place their trust in the platform when pitching their ideas. He said the team remains focused on honouring funding commitments and supporting entrepreneurs as they scale their ventures.

The show brings together several prominent business leaders as investors, including A. Velumani of Thyrocare Technologies Ltd., Shanti Mohan of LetsVenture X, Ankur Mittal of Inflection Point Ventures, and Ahana Gautam of Open Secret, among others. Through a live market powered by Recur, founders can secure funding in the form of debt or equity along with strategic guidance.

‘Bharat Ke Super Founders’ is currently streaming for free on Amazon MX Player across the MX Player app, Amazon shopping app, Prime Video, Fire TV and Airtel Xtreme, with new episodes released every Friday and Saturday.