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WPP has officially launched WPP Media, a fully integrated and AI-driven media company designed to lead the marketing services industry into the intelligent era. This new entity replaces GroupM as WPP’s global media arm and marks a strategic move to meet growing demands from marketers for seamless, technology-powered media solutions.
According to WPP’s official press release, WPP Media manages over $60 billion in annual media investments and serves more than 75 percent of the world’s top advertisers across more than 80 markets. The company brings together media, data, and production capabilities under one roof, supported by WPP Open—WPP’s AI-enabled marketing system. This platform integrates creative, production, data, commerce, and personalized media delivery, making it one of the most advanced solutions in the industry.
The rebranding retains iconic agencies such as Mindshare, Wavemaker, and EssenceMediacom, which will continue operating as distinct brands within WPP Media. Their teams will leverage shared technology and resources, allowing clients to benefit from unified strategies that encompass owned, earned, shared, and paid media. WPP’s commitment to innovation is further demonstrated by a significant annual investment of £300 million in AI and partnerships with leading technology firms.
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Brian Lesser, CEO of WPP Media, highlighted the evolving expectations of consumers who demand personalized and engaging advertising experiences. He emphasized that WPP Media is built to adapt to a world where media permeates every aspect of life. Lesser also pointed out the importance of equipping WPP’s workforce with future-ready skills to drive marketing transformation in the AI era.
Mark Read, CEO of WPP, reinforced the company’s vision of becoming the strongest marketing partner for global brands by combining technology and talent. He explained that while GroupM was focused on media scale, WPP Media is designed to harness the power of AI, data, and integrated solutions to create simpler and more effective marketing strategies.
WPP also announced the launch of a new cross-channel B2B campaign aimed at business leaders and senior marketing professionals. The campaign highlights WPP’s AI capabilities and integrated services through WPP Open, showcasing the company’s readiness for the future of marketing.
