Watcho, the OTT platform by Dish TV, is set to create waves in the digital entertainment space by exclusively streaming ‘Vibe On’, a trailblazing hip-hop reality show dedicated to celebrating regional musical talent from Punjab, Haryana, Himachal Pradesh, and Delhi.

According to a press release, this partnership with Prinday, the creators of ‘Vibe On’, marks a significant milestone in showcasing India’s vibrant hip-hop culture to a national audience.

Before its release on YouTube, ‘Vibe On’ will premiere exclusively on Watcho, offering subscribers a first-hand look at raw talent and electrifying performances.

The reality show has already carved its niche in the cultural fabric of North India, having toured 25 top colleges and discovering 150 extraordinary artists. Judged by acclaimed music personalities Amit Uchana, Ravneet Singh, and JSL Singh, the show is not just a platform for talent but a movement capturing the heartbeat of India’s youth.

Speaking on this collaboration, Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho, said, “Reality shows have been integral to India’s entertainment landscape, bringing stories of ambition and talent to the forefront. With the digital shift, the genre has found a new home on OTT platforms. ‘Vibe On’ perfectly aligns with Watcho’s vision of bridging regional talent with national and global audiences, redefining entertainment in the digital age.”

The creators of ‘Vibe On’ echo this sentiment. Prabhjot Kaur Mahant, Managing Director of Prinday, remarked, “Our mission with ‘Vibe On’ is to connect raw, diverse talent with platforms that amplify their reach and provide meaningful opportunities. This collaboration with Watcho allows us to expand the impact of our artists, bringing their dynamic voices to a wider audience.”

Baljinder S. Mahant, the creative mind behind ‘Vibe On’, added, “This show is more than entertainment—it’s a movement to celebrate the unique voices of India’s youth. Each performance embodies the energy, passion, and stories of our emerging artists. Partnering with Watcho takes this vision further, ensuring these stories reach every corner of the nation.”

This partnership underscores the evolving role of OTT platforms in transforming India’s entertainment landscape by providing a stage for regional artistry to gain national and global recognition. As Watcho continues to innovate with fresh, authentic content, its collaboration with ‘Vibe On’ reflects its commitment to fostering creativity and giving a voice to untapped talent.

The exclusive premiere of ‘Vibe On’ on Watcho promises an exhilarating experience for subscribers as they witness the rise of India’s next hip-hop sensations. This groundbreaking show reaffirms the platform’s dedication to delivering innovative content that resonates with India’s diverse audience while championing creativity and inclusivity in the entertainment industry.