ZEE5 Global has announced a strategic partnership with STAGE, a dialect-based OTT platform featured on ‘Shark Tank India’ Season 2. This collaboration is aimed at delivering regional Indian content to audiences in the United States, starting with Haryanvi and Rajasthani programming.

The initiative marks a significant step in ZEE5 Global‘s mission to promote linguistic diversity by making authentic regional narratives accessible to a global audience. With plans to add more dialects such as Bhojpuri, Awadhi and Maithili, the partnership seeks to connect the South Asian diaspora with culturally rich stories that resonate deeply.

STAGE content will be available on ZEE5 Global in the US for a subscription price of $2.99.

Manish Kalra, Chief Business Officer, ZEE5 Global, stated, “This collaboration reflects our focus on celebrating Indian sub-cultures while providing relatable and inclusive content to diaspora audiences. It underscores the richness of our linguistic diversity.”

Vinay Singhal, CEO and Co-Founder of STAGE, emphasized, “Regional stories have the power to transcend borders. This partnership with ZEE5 Global highlights the universal appeal of our cultural narratives.”

Neeraj Chopra, Olympic gold medalist and STAGE investor, added, “Supporting platforms like STAGE demonstrates the importance of preserving authentic storytelling. This collaboration with ZEE5 Global amplifies India’s cultural depth on a global platform.”

Operating in over 190 countries and offering content in 18+ languages, ZEE5 Global has established itself as the go-to platform for South Asian entertainment.