Tata Play, a leading content distribution platform, has announced a groundbreaking collaboration with Amazon Prime, aimed at revolutionizing the entertainment experience for viewers across India.

This strategic partnership will enable Tata Play DTH and Tata Play Binge customers to access Prime Video’s extensive library of content seamlessly, along with a host of exclusive benefits.

The collaboration between Tata Play and Amazon Prime signifies a concerted effort to provide consumers with enhanced access to premium entertainment content. Tata Play DTH subscribers will now have the option to select from a range of packs starting at INR 199 per month, which include Prime Lite with Tata Play alongside their preferred TV channels. Meanwhile, Binge subscribers can indulge in Prime Lite with Tata Play, coupled with access to over 30 popular apps, at various price points, OTT platform said in a press statement.

One of the key highlights of this collaboration is the empowerment of subscribers to curate their own OTT packs according to their preferences. With Prime Video’s addition to Tata Play Binge’s lineup of apps, viewers can enjoy a diverse selection of content spanning multiple languages, genres, and devices, all conveniently located in one platform.

Subscribers can look forward to immersing themselves in Prime Video‘s vast library, which features an array of critically acclaimed Original series, including ‘Panchayat,’ ‘Mirzapur,’ and ‘The Family Man,’ along with blockbuster movies such as ‘Pathaan,’ ‘Rocky Aur Rani Kii Prem Kahaani,’ and ‘Tiger 3.’

Furthermore, international series and movies like ‘Fallout,’ ‘Citadel,’ and ‘The Lord of The Rings: The Rings of Power’ will also be available for viewers to enjoy.

In addition to access to premium entertainment content, subscribers will also enjoy a range of Prime Lite benefits, including free unlimited same-day and next-day delivery on Amazon, exclusive deals, and 5% cashback on Amazon Pay ICICI Bank Credit Card for shopping.

Commenting on the partnership, Harit Nagpal, Managing Director and CEO of Tata Play, emphasized the significance of this partnership in expanding Amazon Prime’s reach and enhancing the appeal of Tata Play Binge as a comprehensive entertainment destination. He noted that the collaboration reflects Tata Play’s commitment to offering value-added services to its customers.

Gaurav Gandhi, Vice President of APAC & MENA at Prime Video, expressed the company’s mission to provide premium entertainment experiences and strengthen distribution channels to reach a wider audience. He highlighted the seamless access to Prime Video’s content and benefits through Tata Play as a significant step towards achieving this goal.