As tech giant Google’s Play Store officially completed 10 years, it is now getting a new logo to celebrate its 10th anniversary.

The tech giant has slightly tweaked the overall shape of its Google Play Store logo, but the most notable changes are the less vibrant colors that more closely match the green, yellow, blue, and red hues that Google uses for many of its other services.

It is a subtle adjustment that also complements the new Chrome logo updated earlier this year, IANS reported from San Francisco.

“We are introducing a new logo that better reflects the magic of Google and matches the branding shared by many of our helpful products — Search, Assistant, Photos, Gmail, and more,” Tian Lim, VP of Google Play, was quoted as saying.

The new logo and iconography also mark 10 years of Google Play after it was rebranded from the Android Market in 2012.