Amazon on Friday announced the launch of Prime Video Channels in India. The Prime Video Channels will let Prime members access exclusive content from eight subscription-based OTT apps.

As per the company’s press release, Prime Video will be able to access content from streaming apps such as Discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, Hoichoi, Manorama Max, and Shorts TV with add-on subscriptions.

There will be a single billing mechanism for all the apps brought together under one roof. The Prime Video Channels will launch on September 24.

Commenting on the launch of Prime Video Channel, Gaurav Gandhi, Country Manager, Amazon Prime Video, India, said, At Amazon, we have always focused on improving access, experience and selection for our customers, Over the last 4 years, we have continuously strived to entertain and delight our customers by programming in 10 languages, making available Exclusive and Original content from India and around the world and by ensuring a world class streaming experience across screens.”

“All of this has made Amazon Prime Video the most loved premium streaming service with viewership from 99% of India’s pin-codes. With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure.”

Using the Prime Video Channels, Prime members will get the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV.

The yearly add-on subscription for the eight OTT apps are — discovery+ (Rs 299), Docubay (Rs 499), Eros Now (Rs 299), Lionsgate Play (Rs 699), Manorama Max (Rs. 699), MUBI (Rs 1999) and Shorts TV (Rs 299). discovery+ and Eros Now are offering a 25 per cent discount for Prime members at launch, while there is a 33 per cent discount on hoichoi annual subscription for multiple streams and devices.

Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video, said, “As content choices explode, a single interface for discovery, streaming and payments, is a key need for customers and we aim to solve for this with the launch of Prime Video Channels”

He added, “Prime Video Channels arrives in India after having successfully launched in 11 countries. Our choice of OTT partners for Prime Video Channels is reflective of our diverse and discerning customers’ entertainment needs and interest areas. The launch marks our effort to collaboratively grow the video streaming segment in the country. We look forward to increasing the selection of entertainment even further, with additional channel partners joining in the next few months.”

Prime members will be able to subscribe to Prime Video Channels offering programming in local Indian languages such as Bengali with hoichoi and Malayalam with manoramaMAX, and a selection of award-winning documentaries and short films from DocuBay and ShortsTV respectively.

Prime Video Channels benefits for Prime members include:

• No hassle login & billing: Customers will no longer have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
• More time watching, less time deciding: Customers won’t have to spend time toggling between their favorite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
• Enjoy your favorite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.
• More Choice: With the launch of Prime Video Channels, close to 10,000 additional titles across 8 OTT services become available to Prime members
• Introductory Pricing: At launch, Prime members can enjoy special introductory annual subscription offers made available by the OTT channel partners.