Dr. Chandra feels immense pleasure to unite with Cable fraternity after such a long span of 23 years. Industry has foreseen tremendous growth from last 20 years and still it holds unmatched potential to explore. Sapling has turned into tree with branches all laden with fruits. Dr. Chandra advised industry to stand altogether in order to face running competition and to tap future opportunities as Industry is widening towards bigger spectrum. We must concentrate on “AS WE SOW AS WE REAP”. We must kept vigilance on our previous business associations and relationships with our valuable treasure of customers and the market so far build and sustained by us. Active participation and cooperation of all stakeholders whether it is Broadcasters, MSO’s or LCO’s is the current need to stand against charging tides.
In coming years the utility of T.V. will be increased manifolds and T.V. screen will be a market place where everything will be available as per requirement of the subscribers. Customer would be the king flexible enough to match his requirements as per the market trends.
This announcement was made by Dr. Subhash Chandra Hon’ble Member of Parliament and chairman of ZEE & Essel Group, in a SatCab Symposium, organized by Aavishkar Media Group at hotel The Lalit on 7th February 2017.
Dr. Chandra said, “ In coming times, Many technologies are waiting to appear on T.V. & we would get ourselves prepared to accept them.” Time has shifted from VCR watching to Digitization and thus enabling us with broad spectrum of Channels.
Dr. Chandra focussed to bring such all Cable Association Body under one roof. He valued the work of Last mile operators as a backbone of this industry, which in numbers touches close to 2,30,000 with Tamil Nadu having the maximum no. of slot of LCO’S; cited by Dr. Subhash Chandra.
He adviced stakeholders to work for mutual benefits rather than struggling on issues otherwise competition could be carried away by new entrants. Dr. Chandra appreciated Dr. Rastogi for his contribution to industry and urged to hold such active sessions in future that work for betterment of the stakeholders and for fraternity as whole.
He further said, “Now T.V. is not a luxury, it has become the necessity of each & everybody”, therefore combined efforts should be made by all the active stakeholders to strengthen the cable T.V. Industry as many issues arise between the Broadcasters, Multi Service Operators and Last Mile Operators, that can be solved by mutual understandings.
Dr. Chandra said, “the Cable T.V. Industry in present scenario needs some regulation and regulators. It is quite possible after two-three years, there would be no need of any regulators.
Dr. Chandra assured the Cable Industry that being a member of parliament, he would raise his voice on the issues of Entertainment Tax and Services Tax on the floor of the Parliament.
Speaking on the Digitization of Cable T.V. Industry he said the fourth and the final phase of Digital Addressable System will complete by 31st March which will be a big achievement for Cable T.V. Industry.
Speaking on this occasion Dr. A.K. Rastogi, President All India Aavishkar Dish Anteena Sangh raised the issues of Entertainment Tax and Service Tax which are charged by LCO. He also announced to form a Media Club of India so that all the media personal could discuss the issues related to the industry and work together to solve the problems faced by all the stake holders.
Dr. Rastogi said, “The Govt. of India is running many programs in different fields. He requested Dr. Chandra to insist the govt. to start training for cable T.V. Operators and their workers under skill India programme.