ZEE5 has elevated Raghuveer Singh to the position of Vice President – Social Media & Content Marketing for both India and global markets, the company announced recently in the LinkedIn post.

In his expanded role, Singh will continue to lead the streaming platform’s strategic direction in digital marketing, content-driven storytelling, and social engagement across its international and domestic audiences.

This promotion comes on the back of Singh’s impactful tenure as Director, Social Media & Content Marketing – India & Global, a title he has held since December 2024. His leadership has been instrumental in strengthening ZEE5’s digital presence, particularly as it deepens its footprint across competitive OTT territories globally.

Singh’s journey with ZEE5 began in August 2019 when he joined as Associate Director of Marketing for SVOD (Subscription Video on Demand). Over the years, he played a critical role in shaping the platform’s subscription-driven content marketing efforts. His success in steering innovative campaigns and audience engagement strategies contributed significantly to the brand’s upward growth trajectory.

Prior to ZEE5, Singh worked at Aditya Birla Health Insurance Company Limited, where he moved up the ranks from Senior Marketer to Deputy Chief Manager of Product Marketing between 2016 and 2018.

Starting his career in April 2006 as an Analyst at World Network Services, Singh has built a diverse portfolio across marketing and branding roles at organizations such as City Centre Mall, Crystal Mirage, Trent Hypermarket, and HyperCITY Retail.

Singh’s elevation comes at a time when ZEE5 continues to push the envelope with original storytelling and regional content, aiming to deepen its engagement across a rapidly evolving global digital entertainment landscape.