In a strategic move to strengthen its foothold in the Northern market, Sun TV Network has named Aditi Singhal as the new Regional Head – North for Sun Neo, the company’s growing digital venture.

With over 15 years of experience in media, partnerships, and brand integrations, Singhal is poised to drive Sun Neo’s growth and revenue in one of India’s most crucial regions.

Based in North India, she will be responsible for expanding Sun Neo’s regional presence, leading strategic initiatives, and building high-value partnerships to accelerate the platform’s market penetration.

This appointment marks another key milestone in Singhal’s prolific career. Prior to joining Sun TV Network, she served as AVP – Partnerships & Alliances at Havas Play, where she played a vital role in crafting integrated brand campaigns and content partnerships. Over the years, Singhal has held leadership positions at several major media houses, including The Q, Viacom18, Star India, Zee Entertainment Enterprises, and Bennett Coleman and Co. Ltd., where she first entered the industry in 2009.

Announcing her new role on LinkedIn, Singhal wrote, “I’m happy to share that I’m starting a new position as Regional Head – North, Sun Neo at Sun TV Network Limited!”

Known for her deep expertise across brand building, client relationship management, new business development, branded content sales, and digital strategy, Singhal’s appointment comes at a pivotal moment for Sun Neo, which aims to broaden its digital content offerings and tap into new audience segments across India.

Her leadership is expected to infuse fresh energy and focus into Sun Neo’s regional strategy, especially as the platform accelerates its expansion into high-growth digital markets.