Zee Telugu has announced a significant expansion of its programming slate, with all its prime-time serials now set to air seven days a week. Beginning this… has announced a significant expansion of its programming slate, with all its prime-time serials now set to air seven days a week. Beginning this week, viewers can enjoy uninterrupted entertainment as the channel extends its weekday favourites into the weekend slot.

According to the channel’s announcement, serials such as ‘Nindu Noorella Savasam’ (6 pm), ‘Padamati Sandhya Ragam’ (6:30 pm), ‘Lakshmi Nivasam’ (7 pm), ‘Meghasandesam’ (7:30 pm), ‘Jayam’ (8 pm) and ‘Chamathi’ (8:30 pm) will now be telecast Monday through Sunday in their regular time slots.

With this move, Zee Telugu aims to strengthen its primetime viewership by offering audiences daily engagement with their favourite stories and characters. While the afternoon shows will continue to take a break on Sundays, the uninterrupted prime-time lineup is expected to provide audiences with a consistent mix of family drama, emotions, and entertainment throughout the week.

The decision underlines the channel’s strategy to deepen audience connect and cater to the growing appetite for daily serials in Telugu households. By making popular fiction shows available all week long, Zee Telugu is looking to reinforce its positioning as a go-to destination for family entertainment.