Zee Entertainment Enterprises Ltd. (ZEE) has appointed Tushar Vohra as its Chief AI and Transformation Officer, strengthening its focus on artificial intelligence and technology-led growth. The appointment comes as the company looks to transform into a future-ready, technology-driven organisation with AI at the core of its growth and innovation strategy.

According to LinkedIn post,  Vohra will lead Zee’s AI and transformation initiatives, driving technology adoption and enterprise-wide programmes aimed at enhancing business performance across platforms. He will be based at the company’s headquarters in Mumbai and report to Mukund Galgali, Deputy CEO and Chief Financial Officer.

In his new role, Vohra will strengthen Zee’s AI strategy and enterprise transformation roadmap, with a focus on embedding AI-led capabilities across key business processes. The company aims to improve operational efficiencies, encourage innovation and use technology to deliver more personalised and immersive entertainment experiences across platforms.

As Zee continues to strengthen its position in the evolving digital entertainment landscape, the company is looking to combine content and creativity with technology to garner a larger share of the attention economy.

The company has also strengthened its technology and AI leadership team with three appointments who will report to Vohra. Tony Thomas has been appointed Head of AI and Transformation. He brings over 18 years of experience in AI-led transformation, cloud infrastructure, DevOps and quality engineering, with expertise in large-scale technology transformation, platform scalability and operational efficiencies.

Ashutosh Shukla joins as Head of Operations Transformation, bringing over 24 years of experience in technology leadership, business operations and digital transformation. His expertise spans AI, cybersecurity, cloud infrastructure and enterprise-wide transformation initiatives.

Vivek Pandey has been appointed Transformation Lead for Advertisement Operations and Advertisement Sales. He brings experience in digital platforms, advertising technology, revenue strategy and business transformation, with a focus on building scalable monetisation platforms, improving advertising efficiencies and optimising sales operations.

The newly appointed leaders will work closely with Vohra to accelerate AI adoption, strengthen enterprise-wide technology capabilities and drive Zee’s transformation agenda.

Commenting on the appointments, Mukund Galgali, Deputy CEO and CFO, said, “At ‘Z’, our ambition is to harness technology as a catalyst for innovation and growth. As consumer preferences continue to evolve, building differentiated experiences and a more agile operating ecosystem will be critical to sustaining long-term success. Tushar and his team come with a strong track record of leading technology and transformation initiatives, and the appointments reflect our commitment to embed future-facing capabilities across the business. We look forward to the value that the team will create as we advance our strategic priorities.”

Vohra said artificial intelligence and technology-led innovations present an opportunity to transform business processes and create meaningful impact across the value chain.

“Artificial intelligence and technology-led innovations present an immense opportunity to transform business processes and create meaningful impact across the value chain. I am delighted to join ‘Z’ to advance its vision of transitioning into a future-ready company powered by technology and innovation. I look forward to working closely with the teams to accelerate the transformation agenda, build scalable capabilities and contribute towards driving sustainable growth for the company,” he said.

Vohra brings over two decades of experience across technology and digital transformation. Before joining Zee, he held leadership roles at several leading organisations, where he led product, engineering and operations across digital platforms while driving AI-led transformation initiatives at scale.

The appointments underline Zee’s focus on AI as a key driver of innovation, business efficiency and sustainable growth, with continued investments in technology-led capabilities and enterprise-wide digital transformation.