Warner Bros. Discovery has officially launched its global centennial campaign, Celebrating Every Story, in anticipation of the studio’s 100th anniversary on April 4, 2023.

Over the next 12 months, this milestone birthday will be celebrated across consumer touchpoints with special programming and content, exclusive products and home entertainment releases, a dedicated programming page on HBO Max, omnichannel social media campaigns, live events and screenings, and fan-focused activations around the world.

The official centennial logo and commemorative reel were unveiled today and can be found on the Warner Bros. Centennial Celebration website, which will include the most recent centennial news, events, and activities.

“The name Warner Bros. is synonymous with entertainment, and we are honored to be celebrating this iconic studio’s centennial and the rich heritage that stretches back to the four brothers who founded it in 1923,” said David Zaslav, Chief Executive Officer of Warner Bros. Discovery.

“Over the past 100 years, Warner Bros. has created some of the most recognizable and beloved films, TV shows, and characters ever made, and has been the place for impactful storytelling that both defines and reflects our culture.

“We are excited about our company’s bright and dynamic future and, as we embark on its second century, to continue to tell the kind of great stories that entertain, inform and inspire audiences around the world,” Zaslav said.