Warner Bros. Discovery has unveiled five new Free Ad-Supported Streaming Television (FAST) channels on Samsung TV Plus, bringing a diverse mix of premium content to Indian audiences.
These new WBTV-branded channels will offer captivating storytelling across multiple genres, catering to a digitally engaged audience on Samsung Smart TVs and mobile devices.
The newly launched channels include:
House of Crime (Hindi): A crime enthusiast’s paradise, delivering gripping investigative series and intense dramas.
Foodie Hub (Hindi): A culinary adventure showcasing popular food shows, delectable recipes, and gastronomic journeys.
Wild Flix (Hindi): An immersive experience into the animal kingdom, featuring zoo life and inspiring rescue stories.
Wheel World (English): A paradise for automobile lovers, featuring high-octane car and bike shows, as well as vehicle restoration stories.
XXtreme Jobs (Hindi): A thrilling showcase of the world’s most dangerous professions, uncovering the lives of fearless workers.
With Connected TV (CTV) adoption on the rise, Warner Bros. Discovery aims to expand its footprint in India’s growing FAST ecosystem. Speaking about the launch, Ruchir Jain, Head of Distribution and Eurosport, South Asia, Warner Bros. Discovery, stated, “At Warner Bros. Discovery, we are passionate about curating diverse and high-quality entertainment for our audiences. With connected TVs on the rise, we’re excited to expand our presence on Samsung TV Plus through these new channels. Each channel is carefully designed to cater to the interests of our viewers—whether it’s crime drama, food adventures, or extreme professions.”
Kunal Mehta, Head of Partnerships and Business Development at Samsung TV Plus India, echoed similar enthusiasm, stating, “We’re thrilled to welcome Warner Bros. Television to Samsung TV Plus. As a leader in FAST, we are committed to bringing top-tier content to our audiences. This partnership expands entertainment choices while delivering more value and access to viewers—and new opportunities for advertisers.”
With this expansion, Warner Bros. Discovery is reinforcing its commitment to the Indian market, offering fresh and engaging content in Hindi and English to a broad audience. The partnership with Samsung TV Plus further strengthens the FAST model, making premium entertainment more accessible and ad-supported for viewers.
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