Viacom18 Studios partners with HeyHey
SUBSCRIBE
JOBS
Custom Image
Go Back
2 years ago 01:00:30pm Television

Viacom18 Studios partners with HeyHey

New Delhi, 16-July-2022, By IBW Team

Viacom18 Studios partners with HeyHey

Viacom18 Studios, the production house has collaborated with HeyHey!, an online platform to venture into the Web3 space.

The film studio has also launched its NFT project, ‘Shabaash Mithu’ NFTs, an NFT collection with HeyHey! as its technology partner.

NFT holders including audiences and enthusiasts will be allowed to claim the free NFTs that will allow them to be a part of the Shabaash Mithu NFT film club. The other set of NFTs that consumers can purchase will give buyers access to unlock offline experiences.

Earlier, HeyHey! partnered with actress Sunny Leone for her ‘I Dream Of Sunny’ NFT collection and ‘The Olive Group of Restaurants’ ‘Oliverse’ to mint NFTs for them.

Ajit Andhare, COO, Viacom18 Studios, said, “Good storytelling makes for an immersive experience, and we are taking it one step further by layering digitally forward engagement avenues. Our partnership with HeyHey! to launch an NFT collection for Shabaash Mithu is a unique collaboration that will appeal to cricket enthusiasts and the digitally savvy audiences.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos