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Information & Broadcasting Minister Ashwini Vaishnaw and External Affairs Minister S Jaishankar will meet ambassadors and heads of missions in India next week to apprise them of the first World Audio Visual and Entertainment Summit (WAVES) scheduled to take place in Mumbai in May.
The government is pitching WAVES as a global gathering of leaders from the media and entertainment sector, an event that could be compared with the annual World Economic Forum meeting in Davos.
Jaishankar and Vaishnaw will meet envoys of different countries in New Delhi on March 13 to share the details of the WAVES event, which will be held in Mumbai from May 1-4, a senior official said, according to a PTI report from New Delhi yesterday.
“WAVES is a premier global event that aims to connect India’s media and entertainment industry with the global market and the global media and entertainment industry,” a senior official said.
Last month, Modi chaired a meeting of the WAVES Advisory Board which includes actors Amitabh Bachchan, Chiranjeevi, Aamir Khan and Shah Rukh Khan, Netflix CEO Theodore Sarandos, Prime Video and Amazon Studios head Mike Hopkins and Indian entrepreneurs Mukesh Ambani and Anand Mahindra.
Modi interacted with the members of the Board for over two hours on February 7.
“The members of the Advisory Board are eminent individuals from different walks of life, who not only reiterated their support but also shared valuable inputs on how to further enhance our efforts to make India a global entertainment hub,” Modi had said after the virtual meeting.
In its first edition, WAVES is being positioned as a unique hub-and-spoke platform poised for the convergence of the entire Media and Entertainment (M&E) sector. As a premier global event, it aims to bring the focus of the international M&E industry to India and connect it with the Indian M&E sector and its vast talent pool.
WAVES is structured around four key pillars — Broadcasting & Infotainment, AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality), Digital Media & Innovation and Films.
