TV18, India’s largest TV news network, has defied industry trends by achieving a remarkable 20 percent growth in revenue during the second quarter of the current financial year. The network reported a revenue of Rs 357 crore in Q2 FY24, a substantial increase compared to Rs 298 crore in the same period last fiscal.
This exceptional growth can be attributed to the network’s strong viewership gains, maintaining its absolute leadership in the largest markets with an all-India viewership share of 11.4 percent.
The digital news business of TV18 and Network18, home to popular brands like Moneycontrol, Firstpost, cnbctv18.com, and news18.com, mirrored this success with a 20 percent revenue surge. Q2 FY24 saw this segment generate Rs 104 crore, a significant leap from Rs 87 crore in the same period last fiscal.
This outstanding performance was not limited to Q2 alone; in Q1 FY24, TV18’s news network registered an impressive 26% revenue growth compared to Q1 FY23.
News18, an integral part of the network, reached an impressive 190 million consumers every week, solidifying its leadership position in key markets. CNBC TV18, News18 India, and CNN-News18 all maintained their status as the No.1 channels in their respective genres.
Notably, CNN-News18 emerged as the undisputed leader in the English news channel category, boasting a commanding 32.8% market share.
CNBC TV18 retained its stronghold as the leader in the English Business News genre, securing an astonishing 80% overall share and a staggering 95%+ viewership share during market hours.
In Hindi-speaking markets, TV18 continued its primetime dominance, further cementing its position as the network of choice. The network also claimed leadership in five regional markets, including UP/Uttarakhand, Rajasthan, and MP/Chhatisgarh. News18 Lokmat, the Marathi language channel, made impressive strides, climbing viewership charts to become the second-ranked channel, driven by innovative programming initiatives launched over the past year.
The company attributed this stellar performance to its sharp focus on building intellectual property (IP) events, which played a pivotal role in boosting revenue growth despite the challenging advertising environment.
TV18’s remarkable success in Q2 FY24 underscores its unwavering commitment to delivering high-quality news and its ability to thrive even in challenging times. This growth demonstrates its enduring appeal and viewers’ trust, making it the preferred destination for news and information across India.
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