One of India’s leading watch selling brands, Timex, is going bananas over its partnership with select community members involved in one of the world’s biggest NFT projects, the Bored Ape Yacht Club.

Timex has entered Web3 with a first-ever collection of ultra-rare one-of-one timepieces and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community, a press release from the Bored Ape Yacht Club said.

Developed in partnership with long-term ape holders, each stunning, custom created digital collectible and hand assembled watch is based on the iconic Timex Waterbury Classic design to showcase the Ape or Mutant on full display.

With 30,000 possible Apes and over 17 customizable attributes, each watch is unique and personalized with the holder’s Ape and selected customizations such as case, strap, and etching selections. Five hundred watches and digital twin NFTs will be available exclusively to holders of Bored Apes and Mutant Ape NFTs.

“Timex is entering Web3 by keeping creativity and community at the forefront,” said Shari Fabiani, SVP Global Marketing and Creative Services Timex Group in a statement.

“In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual and now phygital products,” Fabiani said.

“As a part of the OG Bored Ape community, it’s been dope to collaborate with the OGs of watchmaking,” says VonDoom, who’s been associated with the project.

“From customizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these incredible timepieces will delight Ape holders and keep them guessing at surprises yet to come,” said long-term Bored Ape community member Josh Ong.

Timex teamed up with best-in-class partners to Go Ape, including Daz 3D, a leader in Web3 strategy, marketing, and full-stack development, as well as long-term Bored Ape members. Daz also runs one of the largest 3D creation platforms serving millions of professional and recreational artists worldwide.