TV9 Network, a leading television news network, has roped in senior marketing professional, Vikas Srivastava, to drive its marketing functions across broadcast and digital media.

Vikas brings with him considerable consumer marketing experience spanning a range of business categories. He has about 18 plus years of experience, serving in varied roles in India and abroad at leading corporations, including Pernod Ricard, Colgate Palmolive, Castrol, Emami and Cricut, a press statement from TV9 stated.

Vikas holds an MBA degree from Stanford University,is an alumni of  XLRI Jamshedpur and did his Mechanical Engineering in 2002.

Speaking on Srivastava’s appointment, TV9 MD & CEO Barun Das, said. “2023 is a very significant year for the news genre. TV9 Network, which disrupted the news genre in 2022 achieving a remarkable turnaround, has lined up a slew of innovative and industry leading offerings this year. I welcome Vikas to the TV9 family.

“His experience across varied industries – both in India and around the world – will support us in continuing and consolidating our news leadership charter.”

Speaking about his new role, Vikas said: “TV9 Network is the number one television news network in the country. It is a forward-looking company that is making news future proof for consumers who are very different from the news consumers of yester years. I am extremely happy to join this industry agenda setting network.”

TV9 Network has achieved a record three-fold growth in revenue in three years. Despite embarking on a massive expansion plan across its three verticals — broadcast, digital and OTT — the network has maintained a healthy bottom line, which keeps fuelling the growth appetite.