The Times of India has re-launched the Times of India Film Awards (TOIFA)  with its inaugural OTT edition, the media house said at a presas conference in Mumbai yesterday.

The announcement was made in the presence of Sivakumar Sundaram, CEO (Publishing) & ED of Bennett, Coleman & Company Ltd. (BCCL), along with the advisory council member and producer Siddharth Roy Kapur (founder of Roy Kapur Films), and Shibashish Sarkar (President of the Producers Guild of India), a PTI report from Mumbai stated.

“We are delighted to launch the TOIFA – Hindi OTT edition. Through a rigorous voting process in partnership with the Producers Guild of India, we will celebrate outstanding talent from across 28 different award categories on OTT,” Sundaram said during the conference.

Meanwhile, other media reports stated that Sundaram added, “This year, recognizing the increasing significance of streaming platforms, we are delighted to launch the TOIFA – Hindi OTT edition…across 28 different award categories on OTT.”

According to Sarkar, “We are delighted to partner with the TOIFA OTT Awards and are confident that they will provide credible and prestigious recognition for outstanding work in the streaming space. Especially so, as the jury/academy comprising Producers Guild of India members will be voting on the various award categories.”