Times Now, India’s leading English news channel, reaffirmed its status as the nation’s Election News Headquarters during the 2024 Maharashtra and Jharkhand Assembly Elections, securing an impressive 38% market share during the counting week (Source: BARC | Megacities | NCCS AB 22-50 | Wk.48 2024). This achievement underscores the channel’s unparalleled credibility and its ability to deliver incisive and engaging election programming.

During Counting Week prime time, Times Now further solidified its dominance with a 35% viewership share (Source: BARC | Megacities | NCCS AB 22-50 | WD 2000-2300 hrs). Flagship shows such as India Upfront and The Newshour played a pivotal role, offering comprehensive coverage, exclusive insights, and real-time updates that kept viewers informed and engaged.

On Counting Day (November 23), Times Now emerged as the top choice for viewers, commanding a 40% market share, surpassing all competitors (Source: BARC | Megacities | NCCS AB 22-50 | 23rd Nov 2024). Led by experienced journalists, the channel set a new standard in election coverage with live on-ground reporting, expert analysis, and in-depth discussions on the implications of the results.

The momentum continued on Exit Poll Day (November 20), with Times Now capturing an unprecedented 48% viewership share, further establishing its leadership in the genre (Source: BARC | Megacities | NCCS AB 22-50 | 20th Nov 1700-2300 hrs). This remarkable performance underscores the channel’s ability to provide trusted and engaging election content.

For over a decade, Times Now has been India’s No. 1 English news channel, standing out for its sharp, fearless, and direct approach to news reportage. With a commitment to credibility and an unbiased perspective, the channel resonates with audiences both in India and across 100 countries globally.
For more details, visit www.timesnownews.in.