The most recent Brand-Artist collaboration, featuring renowned rapper and singer Badshah, was released in cooperation with the OTT aggregation platform, Tata Play Binge.

The music video, aptly named ‘The Binge Song,’ pays tribute to all Binge watchers in Badshah’s distinctive flair and attitude.

Intertwining Tata Play Binge’s main product, 25+ apps under one unified platform, with a catchy song created by Badshah, is another approach for the company to engage its viewers.

“It brings me immense joy to have teamed up with Tata Play Binge for ‘The Binge Song’,” exclaimed said rapper and singer Badshah. “As an avid binge-watcher myself, I wanted to create a foot-tapping, high-energy song that celebrates the passion and enthusiasm of all Binge Watchers. I’m confident that people will love this song just as much as they have enjoyed my previous work. I’m excited to see the campaign take off and can’t wait for everyone to groove to the catchy beat of #TheBingeSong with Tata Play Binge.”

Tata Play Binge has created an engaging campaign that will be amplified by 150+ influencers. The influencers will make their reels using the chorus and hook step from “The Binge Song.”

A User Generated Content contest on Instagram and YouTube will also allow all viewers to join in the trend. At the end of the campaign, a mashup video of the greatest UGC and influencer content curated through the campaign will be released.