zee tv - Indian Broadcasting World

Zee TV unveils new show ‘Bas Itna Sa Khwaab’, premiering Dec. 3

Zee TV has announced the launch of its highly anticipated new show, ‘Bas Itna Sa Khwaab’, set to premiere on December 3 at 7 pm. The show centers around Avani Trivedi, a homemaker from Kanpur, whose unwavering sacrifices for her family often go unnoticed. As she strives to fulfill her family’s dream of owning a new home, Avani rekindles a long-l...

Zee TV launches ‘Jaane Anjaane Hum Mile’

Zee TV is set to premiere ‘Jaane Anjaane Hum Mile’, an intriguing new primetime show airing from November 11, every Monday to Friday at 9:30 pm. The show dives into the unique dynamics of an ‘Aata Saata’ marriage— a custom practiced in parts of Gujarat, Rajasthan, and Madhya Pradesh where families exchange brides to strengthen bonds and maint...

Zee TV announces new fiction show ‘Vasudha’; sets premiere for Sept.16

Zee TV, responding to its audience feedback mechanism ‘Hamara Parivar,’ is undergoing a bold transformation of its programming to better reflect the preferences of its evolving viewers. Emerging from these insights is the new fiction show ‘Vasudha,’ set to premiere on September 16 and air Monday to Friday at 10:30 pm. Produced by Arvind Ba...

Zee TV leverages AI for ‘Sa Re Ga Ma Pa 2024’ auditions

Zee TV has taken a pioneering step in leveraging artificial intelligence to enhance participation in the Sa Re Ga Ma Pa 2024 auditions. The channel partnered with Bobble AI to deploy an intent-based marketing campaign that engaged 85 million global users through targeted AI-driven prompts within chat keyboards, leading to a significant increase ...

Zee TV launches ‘Hamara Parivar’ campaign

Zee TV, a pioneer in Indian television since 1992, has launched an innovative campaign titled 'Hamara Parivar,' putting viewers at the forefront of content creation. This industry-first initiative is designed to bridge the gap between the channel and its audience by actively seeking and incorporating viewer feedback into its programming strat...

Sima Taparia joins Zee TV’s ‘Main Hoon Saath Tere’

Renowned matchmaker Sima Taparia has joined hands with Zee TV's upcoming fiction series ‘Main Hoon Saath Tere’ to add a unique twist to the world of matchmaking. The show introduces viewers to Janvi (portrayed by Ulka Gupta), a single mother in Gwalior, n...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!