Truecaller - Indian Broadcasting World

Truecaller Ads launches new AI-powered solution Call-to-Cart

Communication platform Truecaller has announced the global launch of Call-to-Cart, an AI-powered commerce advertising solution designed to help brands move consumers from product discovery to purchase within a simplified mobile journey. According to a comp...

Truecaller teams with IMT for tier-2 ad expansion

Truecaller has entered a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to accelerate monetisation and strengthen its advertising ecosystem across India, with a sharp focus on tier-2 markets. The collaboration, announced on February 24, 2026, aims to make

Truecaller unveils ‘ROI of Trust’ to redefine brands

Truecaller, the global leader in caller identification and spam blocking with over 450 million active users worldwide, has launched its latest innovation — ‘ROI of Trust’, a comprehensive Advertising Effectiveness Measurement Suite designed to help brands evaluate and quantify their advertising performance across attention, trust, and confidence...

Truecaller launches adVantage

Truecaller, the world’s leading communications platform, has announced the launch of adVantage, an AI-powered recommendation engine designed to transform how businesses engage with users during high-attention communication moments. The new platform leverages advanced machine learning to help brands deliver more precise, relevant, and impactfu...

Truecaller Ads hires Archana Roche as global analytics chief

Truecaller, the global communications platform, has appointed Archana Roche as Global Head of Measurement & Analytics for its expanding Ad Solutions division. The move underlines the company’s growing emphasis on creating a world-class advertising ecosystem built on data-backed insights, transparent metrics, and measurable business impact...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!