The 50

‘The 50’ emerges as breakout social reality hit

In a cluttered non-fiction landscape dominated by talent-led formats, the rise of ‘The 50’ marks a notable shift in India’s reality content space. The social reality show, streaming on JioHotstar and airing on Colors, has managed to carve a distinct identity, moving beyond the long-standing influence of ‘Bigg Boss’. According to an


Report

India M&E sector can unlock $6bn in untapped value by ‘30: Report

A new report released today reveals that the Indian entertainment industry has the potential to unlock a staggering US$6 billion in unrealised value by 2030—provided it embraces global collaborations, technology-led innovation and a bold, audience-aligned content strategy. Titled The Future of the Indian Entertainment Business in Partnership ...