ott - Indian Broadcasting World

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a

NODWIN Gaming partners Runestone to boost esports integrity

NODWIN Gaming has entered into a strategic partnership with Runestone to strengthen tournament integrity and enhance data-driven engagement across global esports competitions, marking a significant step in the evolution of competitive gaming infrastructure. According to a

Netflix’s documentary on tennis legend Rafa Nadal to premiere May 29

Behind the titles, the records, and the victories, there is a story that has never been told. Netflix yesterday unveiled the release date, teaser and first-look images of ‘Rafa’, a documentary series about Rafael Nadal, which will premiere on Netflix on...

Kolkata Comic Con draws over 30,000 fans in second edition

The second edition of Kolkata Comic Con wrapped up on a high note, attracting over 30,000 visitors across two days at the Biswa Bangla Exhibition Centre. Presented by Maruti Suzuki Arena and powered by Crunchyroll, the event turned the city into a vibrant hub of pop culture, creativity, and fandom. According to a

Prime Video renames ad-free tier to ‘Ultra’ at $4.99/month

Amazon has rebranded its ad-free Prime Video subscription as Prime Video Ultra in the United States, pricing it at $4.99 per month while introducing a range of enhanced viewing features aimed at premium users. According to an Ama...

Zee Bangla unveils family drama ‘Kamala Nibas’

Zee Bangla has announced the launch of its new mega-serial ‘Kamala Nibas’, an emotional family drama that explores the realities of a Bengali middle-class joint family, centred on themes of resilience, sacrifice, and enduring relationships. Positioned as a reimagining of ‘Laxmi Nivas’, the show is an in-house fiction offerin...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!