Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


ISA advisory to members on TV channels opting out of BARC data

ISA advisory to members on TV channels opting out of BARC data

The Indian Society of Advertisers (ISA), a shareholder in BARC India and an apex body of advertisers comprising big corporate houses, has issued an advisory to its members to watch out for those news channels that are pulling out of the audience measurement system.

In its advisory to...


Govt. justifies proposed changes in IT Rules

Govt. justifies proposed changes in IT Rules

The government’s proposal to set up a grievance panel that will have the power to override decisions of social media companies and other internet firms is aimed at addressing some infirmities and gaps arising out of big technology companies, an official statement said on Monday. The Ministry of Electronics and Information Technology (Meity) i...


Hindi GEC ‘Atrangii’ to launch today

Hindi GEC ‘Atrangii’ to launch today

Hindi general entertainment channel ‘Atrangii’ will launch on Monday, June 6. Backed by Vibhu Agarwal, the channel will feature a programming line-up from 7 pm to 11.30 pm. The content line-up will also have some of the most-watched shows from OTT platforms and production houses that will be brought to the television screens of th...