Shemaroo Entertainment, a leading M&E player, has promoted Rahul Mishra to Head the organisation’s initiatives across Web 3.0.

In his new role, Rahul will be working on identifying and building various opportunities in the third wave of the internet that is more transparent and uses technologies like blockchain, AI, and IOT to create a more interactive user experience for the company.

Prior to this role, Mishra has been the Head of Marketing for Shemaroo since 2018 and has been instrumental in carving an identity for its various consumer-facing businesses.

As per the company’s press release, he played a vital role in the transformation of Shemaroo from a B2B to a B2C new-age digital company, and its rollout with the company’s foray into OTT and broadcast.

Hiren Gada, CEO of Shemaroo Entertainment, said, “Rahul Mishra’s long and steady contribution has helped the company scale to great heights. His promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

Commenting on the new challenges, Mishra said, “I am a part of the brand that has been entertaining India for 60 years. I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”

Ever since its inception 60 years ago, Shemaroo has constantly fostered a culture of innovation and technology that has enabled the brand to stay ahead and cater to the evolving needs of the consumers.