JioHotstar

JioHotstar launches signal-led ads with Instamart partnership

JioHotstar has introduced a new commerce signal-led advertising capability, marking a shift towards intent-driven audience engagement at scale across its streaming platform. The move is designed to go beyond conventional targeting by enabling brands to connect with users based on real purchase intent signals, creating a more action-oriented and ...


JioHotstar

JioHotstar brings voice-led search with OpenAI partnership

JioHotstar has introduced a new way to discover content, teaming up with OpenAI to roll out Conversational Voice Discovery (CVD), a feature aimed at simplifying how users find shows and movies. Designed to reduce the need for typing and scrolling, the feature allows viewers to search using natural, spoken prompt...