Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...


IPL: Digital in spotlight; premiums expected

IPL: Digital in spotlight; premiums expected

By Karan Taurani /Elara Caps Win win for BCCI; premiums in line with expectations IPL media rights have fetched INR 484bn, which is largely in line with our estimate of INR 500bn; this is driven by 30%/70% premium on TV/digital base price, which too was in line. In terms of split, 49% of media rig...


Vi introduces SonyLIV Premium add-on pack

Vi introduces SonyLIV Premium add-on pack

Telecom service provider Vodafone Idea, has introduced the SonyLIV Premium add-on pack option for its postpaid users.

The new postpaid special pack offers 30-day access to SonyLIV premium content clubbed with 10GB of free data at a monthly subscription fee of Rs100, which gets added ...


IPL to have two-and-a-half month window: BCCI secy Jay Shah

IPL to have two-and-a-half month window: BCCI secy Jay Shah

Attracting astronomical bids that eventually translated into mind-boggling revenue of Rs 48,390 crore for a five year period through IPL's media rights has not surprised BCCI secretary Jay Shah, who asserted that cricket's most talked about T20 league has potential to deliver way more.


Rian Johnson reveals title of ‘Knives Out 2’

Rian Johnson reveals title of ‘Knives Out’ sequel

Filmmaker Rian Johnson has announced that the upcoming ‘Knives Out’ sequel is titled ‘Glass Onion: A Knives Out Mystery’ and will be released this holiday season.

The much-anticipated part two of the hit 2019 murder mystery will see Daniel Craig reprise his role as ...


India TV elevates Amit Sinha as president-strategy & research

India TV elevates Amit Sinha as president-strategy & research

India TV has elevated Amit Sinha as president of strategy and research. He has been associated with the company since January 2021. Sinha updated his LinkedIn profile. Sinha has 17 years of experience in providing insight-led (quantitative and qualitative) inputs that have informed brands, content, promo communications, marketing, scheduling,...