US Major League Soccer’s new home is Apple TV

US Major League Soccer’s new home is Apple TV

Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023 in the US.

This partnership is a historic first for a major professional sports league, and will allow fans around the wor...


BARC 12th Week: Sun TV leads in all genres

BARC Rating 23rd Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 23rd Week (4th June – 10th June 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past seven weeks across all genres (All India 2+), the channel registered 2306.0 impressions. Star Maa is in the second spot with 2162.43 impressions, and...


Airtel Xstream reaches two million paid subscribers mark; to double down on regional content strategy

Airtel Xstream to target 20mn paid subs; up regional content game

Telecom operator Bharti Airtel has said its video streaming service, Airtel Xstream, has achieved a two million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.
“We are the fas...


Zee Marathi launches new show

Zee Marathi launches new show

India’s leading Marathi GEC, Zee Marathi, is set to entice its audience with a new mythological show, ‘Satyavan Savitri’, which offers a visual treat to the audiences with its spectacular 3d visual effects (VFX) that add grandeur and take viewers into different...


Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...


IPL: Digital in spotlight; premiums expected

IPL: Digital in spotlight; premiums expected

By Karan Taurani /Elara Caps Win win for BCCI; premiums in line with expectations IPL media rights have fetched INR 484bn, which is largely in line with our estimate of INR 500bn; this is driven by 30%/70% premium on TV/digital base price, which too was in line. In terms of split, 49% of media rig...