Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform.

The Xstream multiplex is an extension of Airtel’s Xstream premium offering.

Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the application.

The multiplex will enable sampling of top original shows and movies with content pieces such as the first episode of an OTT original or the initial minutes of a movie in regional languages, besides English and Hindi.

The idea was conceived by Essence, Airtel’s media agency of record, and developed by Gamitronics, the creator of the blockchain-powered digital parallel universe Partynite.

“The Xstream multiplex offers an immersive content experience with multiple engagement layers, which allow users to interact on Partynite Metaverse,” Airtel said in a statement.

“Airtel Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners,” said Airtel director-marketing Shashwat Sharma.

“We all know people’s love for movies and entertainment in India. Through the metaverse, we are looking to tap into a larger audience, allowing content enthusiasts to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption.”

“We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse,” said Partynite (Gamitronics) founder Rajat Ojha.

“Future opportunities here include movies, music, live events, and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery, and of course, provide an immersive experience at the core of it.”

Recently, Airtel reported that its OTT platform Xstream reached two million subscribers within 100 days of its launch.